Raw n Uncut with
Khairul
on being seen
Usually behind the lens. For this one, the spotlight shifted.
Khairul is a filmmaker and content creator. He lives behind the lens, directing stories. For TRIIIPLE's first campaign, the spotlight shifted — revealing a layered voice in the conversation around confidence, culture, and self-expression.
"Your confidence isn't something to dim down. It's not arrogance. It's armor. Protect it, nurture it. One day, it'll be the loudest thing in the room without saying a word."
- Khairul
In His Own Words
"My hair. I used to hate its natural growth pattern. Always wore caps to hide it. Now? I play with it. I let it grow wild, experiment with styles, and let it tell its own story."
What's something you used to hide
but now fully own?
"Imagine a young Malay boy — someone who looks like I did — flipping through media and seeing someone like me. That moment of reflection? That's powerful. It tells him: you belong here too."
What does representation
mean to you?
"That person who's magnetic in a crowd, but even more compelling in a one-on-one conversation. Curious, open, and not afraid to get weird — in the best way."
If TRIIIPLE were a person,
what kind of energy would they have?
how he moves
The first layer is something he never used to think about. Now he does.
"Usually framing other people's stories. Stepping in front of the lens changed something — he learned to wear himself with the same intention he brings to everything he makes."
"Someone's voice. The tone, the laugh, the rhythm of how they speak — it lingers. It draws you in without trying."
What's the most underrated
form of attraction?
